The Journey Behind the CODA Cory Enterprises Logo
Every design begins with inspiration. At Dunn Right Brand and Leadership, our goal is always to create work that leaves a lasting impact. Sometimes that shows up in our graphic design, but it also extends to our coaching, photography, and collaborative projects. Every creative effort is about telling a story that feels authentic and timeless.
When Dr. Cory Clark, an educator and a skilled interpreter, approached us to create a visual brand for his company, CODA Cory Enterprises, the project felt different from the start. Our connection with Dr. Clark goes back to 2006, so this collaboration was not only professional but also deeply personal. It was an opportunity to design something that reflected his journey, his expertise, and his vision.
Understanding the Name
The name CODA carries deep meaning. It stands for Child of Deaf Adults, which is not just part of Cory’s identity but also the foundation of his work and passion. Incorporating that identity into the logo design was essential. The design needed to represent not just a business but also a story of communication, connection, and community.
Crafting the Vision
From the beginning, I knew the design needed to do more than look good. It had to speak in ways that reflected Cory’s values and his story. I started by thinking about who Cory is—his personality, his pride in his heritage, and the communities he represents. Those reflections shaped every decision in the creative process, from the color palette to the subtle integration of American Sign Language (ASL).
Breaking Down the Logo
The final logo is bold, clean, and versatile. Here is what makes it stand out:
- Hexagonal Shape
The hexagon represents structure and strength, qualities that reflect the foundation Cory has built for his company. It also allows the logo to fit naturally on everything from apparel to digital platforms without losing its visual impact. - Typography
The bold, modern lettering ensures the name “CODA Cory Enterprises” is instantly readable and memorable. It conveys confidence while keeping the design approachable. - ASL Element
One of my favorite parts of this project is the ASL “C” hand shape integrated into the design. This small detail is a powerful nod to Cory’s identity and the heart of his work. It connects the logo directly to his story and the community he serves. - Color Significance
The color choices were intentionally personal.- Gold is a nod to Cory’s favorite NFL team, the Washington Commanders.
- Blue honors his lifelong membership in Phi Beta Sigma Fraternity, Inc., connecting his personal brand to a brotherhood that has been part of his journey.
- Color Variations
The logo comes in two striking variations:- Royal Blue and White: Clean and professional, ideal for formal branding.
- Navy, Gold, and White: Bold and energetic, perfect for marketing and promotional materials.
The Final Result
The finished product is more than a logo. It is a visual identity that captures the essence of CODA Cory Enterprises. It is versatile enough to adapt across platforms but distinct enough to be instantly recognizable. Most importantly, it tells a story of connection, leadership, and purpose.
Working on this project reminded me why I love this work. Every logo is more than just shapes and colors. It is a story brought to life, a chance to help someone share their vision with the world.
